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On the Internet, you can create or take part of content.
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When you create, there's not really a good way
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to get money for the content,
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and when you find something you like,
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there's no good way to show love for it.
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This problem is universal,
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for blogger and their readers,
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musicians and their listeners,
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photographers, film creators,
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programmers and so on.
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So we created Flattr to solve this.
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This is how it works:
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Every month, the Flattr user pays a small fee.
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Let's compare it with birthday cake.
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When you have a cake,
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you want to give slices to the people you like.
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Flattr helps you do that.
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If you've created something,
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you can add a Flattr button to your content,
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or if you find something you like,
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and there's a Flattr button besides the content,
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you click it.
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Each button is a counter showing
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how many people are willing to give cake for the content.
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At the end of the month,
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your cake is sliced in as many pieces
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as you clicked Flattr buttons.
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Each slice is then given to the correct content creator.
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If you click 10 buttons,
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the 10 creators will get a tenth of the cake each.
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If you click 100 buttons,
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the 100 creators will get a 100th of the cake.
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The slices might be small,
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but everyone's slices will all add up,
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or as we say in Sweden,
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"Many small streams will form a large river"
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As a creator, you will get money you've never got before.
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As a consumer, you can help creators out
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with just a small click.
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If you haven't guessed it,
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Flattr is a wordplay of "flatter" and "flatrate".
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With a flatrate fee, you can flatter people.