1
00:00:03,067 --> 00:00:06,533
On the Internet, you can create or take part of content.

2
00:00:06,533 --> 00:00:09,100
When you create, there's not really a good way

3
00:00:09,100 --> 00:00:11,100
to get money for the content,

4
00:00:11,100 --> 00:00:12,633
and when you find something you like,

5
00:00:12,633 --> 00:00:14,856
there's no good way to show love for it.

6
00:00:14,856 --> 00:00:17,000
This problem is universal,

7
00:00:17,000 --> 00:00:18,700
for blogger and their readers,

8
00:00:18,700 --> 00:00:20,600
musicians and their listeners,

9
00:00:20,600 --> 00:00:22,367
photographers, film creators,

10
00:00:22,367 --> 00:00:24,533
programmers and so on.

11
00:00:24,533 --> 00:00:27,667
So we created Flattr to solve this.

12
00:00:27,667 --> 00:00:30,033
This is how it works:

13
00:00:30,033 --> 00:00:33,633
Every month, the Flattr user pays a small fee.

14
00:00:33,633 --> 00:00:35,867
Let's compare it with birthday cake.

15
00:00:35,867 --> 00:00:37,300
When you have a cake,

16
00:00:37,300 --> 00:00:39,533
you want to give slices to the people you like.

17
00:00:39,533 --> 00:00:41,685
Flattr helps you do that.

18
00:00:41,685 --> 00:00:43,167
If you've created something,

19
00:00:43,167 --> 00:00:45,167
you can add a Flattr button to your content,

20
00:00:45,167 --> 00:00:47,333
or if you find something you like,

21
00:00:47,333 --> 00:00:49,833
and there's a Flattr button besides the content,

22
00:00:49,833 --> 00:00:51,433
you click it.

23
00:00:51,433 --> 00:00:53,067
Each button is a counter showing

24
00:00:53,067 --> 00:00:57,233
how many people are willing to give cake for the content.

25
00:00:57,233 --> 00:00:58,654
At the end of the month,

26
00:00:58,654 --> 00:01:00,500
your cake is sliced in as many pieces

27
00:01:00,500 --> 00:01:02,533
as you clicked Flattr buttons.

28
00:01:02,533 --> 00:01:07,067
Each slice is then given to the correct content creator.

29
00:01:07,067 --> 00:01:08,667
If you click 10 buttons,

30
00:01:08,667 --> 00:01:12,133
the 10 creators will get a tenth of the cake each.

31
00:01:12,133 --> 00:01:13,800
If you click 100 buttons,

32
00:01:13,800 --> 00:01:17,367
the 100 creators will get a 100th of the cake.

33
00:01:17,367 --> 00:01:18,900
The slices might be small,

34
00:01:18,900 --> 00:01:21,500
but everyone's slices will all add up,

35
00:01:21,500 --> 00:01:23,000
or as we say in Sweden,

36
00:01:23,000 --> 00:01:26,700
"Many small streams will form a large river"

37
00:01:26,700 --> 00:01:29,533
As a creator, you will get money you've never got before.

38
00:01:29,533 --> 00:01:31,833
As a consumer, you can help creators out

39
00:01:31,833 --> 00:01:33,600
with just a small click.

40
00:01:33,600 --> 00:01:35,155
If you haven't guessed it,

41
00:01:35,155 --> 00:01:38,200
Flattr is a wordplay of "flatter" and "flatrate".

42
00:01:38,200 --> 00:01:41,438
With a flatrate fee, you can flatter people.