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Dialogue: 0,0:00:18.98,0:00:23.27,Default,,0000,0000,0000,,Tip #1: Integrate accessible design from the start
Dialogue: 0,0:00:23.62,0:00:29.21,Default,,0000,0000,0000,,The reason to integrate accessible design from the start, is not only because retrofitting will cost
Dialogue: 0,0:00:29.21,0:00:36.90,Default,,0000,0000,0000,,more. Retrofitting is for information and communication technology is similar constructing a house and
Dialogue: 0,0:00:36.90,0:00:42.47,Default,,0000,0000,0000,,not leaving room for the ramp. You're going to have to do a lot of tearing down and changing, and so that's
Dialogue: 0,0:00:42.47,0:00:47.69,Default,,0000,0000,0000,,costly. So if its done from the start it need not cost any more, in fact what it might do is save money.
Dialogue: 0,0:00:47.69,0:00:55.08,Default,,0000,0000,0000,,Because accessible design allows easier updating. It means more flexible adaptable design, so it means
Dialogue: 0,0:00:55.08,0:00:57.51,Default,,0000,0000,0000,,you can reach a larger customer base.
Dialogue: 0,0:00:57.62,0:01:01.48,Default,,0000,0000,0000,,Tip #2: Choose the right development tools
Dialogue: 0,0:01:01.53,0:01:06.66,Default,,0000,0000,0000,,Development and authoring tools are your friend. The wonderful thing about development and authoring
Dialogue: 0,0:01:06.66,0:01:13.28,Default,,0000,0000,0000,,tools is that they can prompt support, provide the necessary utilities such that you are guided and
Dialogue: 0,0:01:13.28,0:01:17.100,Default,,0000,0000,0000,,almost lead through the process of accessible design. So someone that isn't very knowledgeable
Dialogue: 0,0:01:17.100,0:01:24.15,Default,,0000,0000,0000,,about accessible design and may not be very motivated, by virtue of using the right development or authoring
Dialogue: 0,0:01:24.15,0:01:30.46,Default,,0000,0000,0000,,tools, where accessibility is built in, they will produce accessible designs.
Dialogue: 0,0:01:30.46,0:01:37.32,Default,,0000,0000,0000,,There are international guidelines on how to create authoring tools that will support the creation
Dialogue: 0,0:01:37.32,0:01:42.63,Default,,0000,0000,0000,,of accessible web content. These are called the Authoring Tool Accessibility Guidelines.
Dialogue: 0,0:01:42.63,0:01:50.16,Default,,0000,0000,0000,,So in finding a development tool kit or authoring tool, you can look for ATAG compliant, as they are
Dialogue: 0,0:01:50.16,0:01:56.52,Default,,0000,0000,0000,,called, authoring tools, and they will provide that support, that guidance and that prompting that helps
Dialogue: 0,0:01:56.52,0:01:59.55,Default,,0000,0000,0000,,you to create accessible web content.
Dialogue: 0,0:01:59.60,0:02:03.14,Default,,0000,0000,0000,,Tip #3 Focus the message and keep its presentation flexible
Dialogue: 0,0:02:03.14,0:02:11.47,Default,,0000,0000,0000,,Good communications means getting the message to your audience. The lesson that I think we need to learn,
Dialogue: 0,0:02:11.47,0:02:17.11,Default,,0000,0000,0000,,is that there is no typical audience. There is no typical or average end user.
Dialogue: 0,0:02:17.11,0:02:25.08,Default,,0000,0000,0000,,So good design mean flexible design. Most people when they create a communication message, or web content,
Dialogue: 0,0:02:25.08,0:02:29.19,Default,,0000,0000,0000,,or an application, the first thing they think about is presentation.
Dialogue: 0,0:02:29.19,0:02:33.81,Default,,0000,0000,0000,,But in fact what we should be thinking is what is the goal, what is the message that I want to communicate.
Dialogue: 0,0:02:33.81,0:02:39.98,Default,,0000,0000,0000,,And then enable flexible presentations. What that allows you to do is re-purpose that same product, that
Dialogue: 0,0:02:39.98,0:02:46.16,Default,,0000,0000,0000,,application, or that web content, for the various audiences. You're going to be much more successful if
Dialogue: 0,0:02:46.16,0:02:51.71,Default,,0000,0000,0000,,it's going to be much more usable, it's going to communicate the message much better, if you have that
Dialogue: 0,0:02:51.73,0:02:56.94,Default,,0000,0000,0000,,flexible presentation, that can shift according to who your audience member is.
Dialogue: 0,0:02:56.94,0:03:00.68,Default,,0000,0000,0000,,Tip #4: Increase your market: Look for "electronic curbcuts"
Dialogue: 0,0:03:00.76,0:03:07.50,Default,,0000,0000,0000,,Startups should be looking for electronic curbcuts and what we mean by electronic curbcuts is this phenomenon
Dialogue: 0,0:03:07.50,0:03:15.40,Default,,0000,0000,0000,,that whenever you design something for individuals with disabilities, who are, albeit at the margins
Dialogue: 0,0:03:15.40,0:03:20.02,Default,,0000,0000,0000,,of your custom base, it usually benefits everyone.
Dialogue: 0,0:03:20.02,0:03:29.24,Default,,0000,0000,0000,,One very very current and good example of this, is here in Toronto we had a legal challenge that required that the
Dialogue: 0,0:03:29.24,0:03:35.39,Default,,0000,0000,0000,,street car stop be called out automatically. And while that was intended for someone who is blind,
Dialogue: 0,0:03:35.39,0:03:43.42,Default,,0000,0000,0000,,who couldn't see what the streets were that were coming up, everyone benefits from that particular redesign.
Dialogue: 0,0:03:43.42,0:03:49.85,Default,,0000,0000,0000,,There is a wonderful site that collects all of these examples. It is the electronic curb cuts site. If you
Dialogue: 0,0:03:49.85,0:03:56.54,Default,,0000,0000,0000,,just google electronic curb cut you'll see a collection of all of the things that we now come to depend
Dialogue: 0,0:03:56.54,0:04:02.25,Default,,0000,0000,0000,,upon that were originally created for people with disabilities. and it includes things like voice recognition,
Dialogue: 0,0:04:02.25,0:04:08.88,Default,,0000,0000,0000,,text-to-speech, email, and things that you'll be very very surprised about.
Dialogue: 0,0:04:08.94,0:04:13.16,Default,,0000,0000,0000,,Tip #5: Use a diversity of perspectives and challenges
Dialogue: 0,0:04:13.21,0:04:19.72,Default,,0000,0000,0000,,If you want innovation and creativity in your designs, and you want your products or the things that you're
Dialogue: 0,0:04:19.72,0:04:26.91,Default,,0000,0000,0000,,designing, to have the greatest possible usability across the greatest number of consumers, then the
Dialogue: 0,0:04:26.91,0:04:33.51,Default,,0000,0000,0000,,best way to do that is to engage individuals with a diversity of perspectives who have experienced
Dialogue: 0,0:04:33.51,0:04:40.24,Default,,0000,0000,0000,,the greatest variety of challenges, directly in your design team from the start.
Dialogue: 0,0:04:40.24,0:04:46.79,Default,,0000,0000,0000,,There's research to show the more diverse a team is, the more likely they will make good predictions,
Dialogue: 0,0:04:46.79,0:04:52.82,Default,,0000,0000,0000,,they will plan better and they will come up with more innovative and useful ideas.