WEBVTT 00:00:24.000 --> 00:00:27.001 JASON: Right now there are more people on Facebook 00:00:27.001 --> 00:00:32.001 than there were on the planet 200 years ago. 00:00:34.001 --> 00:00:40.000 Humanity's greatest desire is to belong and connect. 00:00:40.000 --> 00:00:42.001 And now we see each other. 00:00:42.000 --> 00:00:44.001 We hear each other. 00:00:44.001 --> 00:00:46.001 -WOMAN: Grandpa, I love you. -BOY: I love you. 00:00:46.001 --> 00:00:48.001 WOMAN: Why -- Why won't it take a picture? 00:00:49.001 --> 00:00:50.001 JASON: We share what we love, 00:00:50.001 --> 00:00:52.000 and it reminds us what we all have in common. 00:00:52.000 --> 00:00:57.001 WOMAN: Out alive and well after 7 1/2 days. 00:00:57.000 --> 00:00:59.001 BOY: If you believe in yourself, 00:00:59.001 --> 00:01:02.001 you will know how to ride a bike! 00:01:02.001 --> 00:01:04.000 Rock and roll! 00:01:04.000 --> 00:01:06.001 WOMAN: So, now, technically, your device is on. 00:01:06.001 --> 00:01:08.001 -WOMAN: #2: [ Laughs ] -WOMAN: Can you tell? 00:01:10.000 --> 00:01:11.001 Oh, that's exciting. 00:01:12.000 --> 00:01:17.001 JASON: And this connection is changing the way the world works. 00:01:17.001 --> 00:01:20.000 Governments are trying to keep up. 00:01:21.000 --> 00:01:23.001 [ Indistinct chanting ] 00:01:23.001 --> 00:01:24.001 And older generations are concerned. 00:01:24.001 --> 00:01:28.001 GIGOT: Many people are very concerned about tomorrow 00:01:28.001 --> 00:01:30.000 because they could get worse next year. 00:01:30.000 --> 00:01:33.001 JASON: The game has new rules. 00:01:33.001 --> 00:01:38.001 The next 27 minutes are an experiment. 00:01:38.001 --> 00:01:41.000 But in order for it to work, you have to pay attention. 00:01:53.001 --> 00:01:55.001 [ Monitor beeping ] 00:02:06.000 --> 00:02:10.001 NURSE: Oh, he's cute. He's really cute. 00:02:10.001 --> 00:02:12.001 Wow. 00:02:12.001 --> 00:02:14.000 DOCTOR: Congratulations. 00:02:14.000 --> 00:02:16.000 MOM: I can hear him. 00:02:16.000 --> 00:02:18.001 [ Baby crying ] 00:02:18.001 --> 00:02:21.000 JASON: Every single person in the world started this way. 00:02:21.000 --> 00:02:27.001 He didn't choose where or when he was born. 00:02:27.001 --> 00:02:29.001 But because he's here, he matters. 00:02:29.001 --> 00:02:31.001 Yeah. 00:02:36.001 --> 00:02:39.001 My name is Jason Russell, and this is my son, Gavin. 00:02:39.001 --> 00:02:41.001 [ Slides clicking ] 00:02:46.000 --> 00:02:49.001 He loves jumping on the trampoline, 00:02:49.001 --> 00:02:52.000 being a ninja, and dancing. 00:02:52.000 --> 00:02:55.000 What are you doing? 00:02:55.000 --> 00:02:56.000 GAVIN: Making a snow angel. 00:02:56.000 --> 00:02:59.000 -JASON: How do you do that? -GAVIN: You do this. 00:02:59.000 --> 00:03:01.001 ♪ Dee-dee-dee, dee-dee-dee, dee-dee-dee-dee-dee ♪ 00:03:01.001 --> 00:03:05.000 JASON: And just like his dad, he likes being in movies... 00:03:05.000 --> 00:03:06.001 Action. 00:03:06.001 --> 00:03:07.000 GAVIN: Look out! Look out, people! 00:03:07.000 --> 00:03:11.000 Run! It's a bomb! 00:03:15.000 --> 00:03:16.000 JASON: ...and making movies. 00:03:16.000 --> 00:03:18.001 GAVIN: Daddy, watch this. 00:03:23.001 --> 00:03:28.000 JASON: But he was born into a pretty complicated world. 00:03:28.000 --> 00:03:32.000 And as a dad, I want him to grow up in a better world than I did. 00:03:32.000 --> 00:03:35.001 And because of the course of events in my life, 00:03:35.001 --> 00:03:37.000 I see a way to get there. 00:03:37.000 --> 00:03:40.001 It has become my job. 00:03:40.001 --> 00:03:42.001 Who are you to end a war? 00:03:42.001 --> 00:03:44.001 I'm here to tell you who are you not to. 00:03:45.001 --> 00:03:47.001 Hey, Gavin. What's up? 00:03:47.001 --> 00:03:49.001 Years before Gavin was born, 00:03:49.001 --> 00:03:53.001 the course of my life was changed entirely by another boy. 00:03:53.001 --> 00:03:55.000 And who's this right here? 00:03:55.000 --> 00:03:56.000 GAVIN: Jacob. 00:03:56.000 --> 00:03:58.001 JASON: Who's Jacob? 00:03:58.001 --> 00:04:02.001 GAVIN: Jacob is our friend in Africa. 00:04:02.001 --> 00:04:06.000 JASON: It's been almost 10 years since Jacob and I became friends. 00:04:08.000 --> 00:04:10.001 [ Laughter ] 00:04:10.001 --> 00:04:11.001 It's okay. 00:04:11.001 --> 00:04:16.000 They're nice 'cause they're different than sharks. 00:04:16.000 --> 00:04:19.000 But when my friends and I first met him 00:04:19.000 --> 00:04:21.000 in Uganda in Central Africa, 00:04:21.000 --> 00:04:25.001 it was in very different circumstances. 00:04:25.001 --> 00:04:28.001 He was running for his life. 00:04:32.000 --> 00:04:35.000 -MAN: You go to school here? -JACOB: Yes. 00:04:35.000 --> 00:04:37.001 MAN: Yes. That's how you know English so well. 00:04:37.001 --> 00:04:39.001 -JACOB: I know. -MAN: Yeah. 00:04:39.001 --> 00:04:41.001 How many nights have you stayed here? 00:04:45.000 --> 00:04:48.001 JASON: The night I first met Jacob, 00:04:48.001 --> 00:04:51.001 he told me what he and other children in northern Uganda 00:04:51.001 --> 00:04:53.000 were living through. 00:05:46.000 --> 00:05:48.001 This is absurd. 00:06:13.001 --> 00:06:15.000 Hmm. 00:06:15.000 --> 00:06:18.001 After spending a few weeks with Jacob, 00:06:18.001 --> 00:06:21.001 he told me something I would never forget. 00:06:46.000 --> 00:06:48.000 He told me more about his brother 00:06:48.000 --> 00:06:52.001 and what he would say to him if he were still alive. 00:07:11.000 --> 00:07:13.000 -Hmm? -JACOB: [ Sobbing ] 00:07:28.000 --> 00:07:32.000 JASON: Everything in my heart told me to do something. 00:07:32.000 --> 00:07:35.001 And so I made him a promise. 00:07:40.000 --> 00:07:42.000 JACOB: Yes. 00:07:46.001 --> 00:07:47.000 JASON: Hmm? 00:07:53.001 --> 00:07:57.000 We're going to stop them. 00:07:57.000 --> 00:08:02.000 I made that promise to Jacob not knowing what it would mean. 00:08:02.000 --> 00:08:05.000 But now I do. 00:08:05.000 --> 00:08:09.001 Over the past nine years, I have fought to fulfill it, 00:08:09.001 --> 00:08:13.000 and the fight has led me here, to this movie you're watching, 00:08:13.000 --> 00:08:18.000 because that promise is not just about Jacob or me. 00:08:18.000 --> 00:08:21.001 It's also about you. 00:08:21.001 --> 00:08:27.001 And this year, 2012, is the year that we can finally fulfill it. 00:08:27.001 --> 00:08:32.001 And if we succeed, we change the course of human history. 00:08:32.001 --> 00:08:34.001 But time is running out. 00:08:34.001 --> 00:08:39.001 To level with you, this movie expires on December 31, 2012, 00:08:39.001 --> 00:08:43.000 and its only purpose is to stop the rebel group the LRA 00:08:43.000 --> 00:08:45.001 and their leader, Joseph Kony. 00:08:45.001 --> 00:08:47.001 And I'm about to tell you 00:08:47.001 --> 00:08:49.001 exactly how we're going to do it. 00:08:49.001 --> 00:08:51.000 [ Up-tempo music plays ] 00:09:03.000 --> 00:09:07.001 So, the thing is, my son, Gavin, has never -- 00:09:07.001 --> 00:09:10.000 I've never really explained to him what I do. 00:09:10.000 --> 00:09:12.001 He knows I work in Africa, 00:09:12.001 --> 00:09:16.000 but he doesn't know what the war is about or who Joseph Kony is, 00:09:16.000 --> 00:09:19.000 so I'm gonna explain it to him for the first time today. 00:09:19.000 --> 00:09:21.000 That's what we're doing. 00:09:21.000 --> 00:09:22.000 -So, Gav. -GAVIN: Yeah. 00:09:22.000 --> 00:09:24.000 -JASON: Are you ready? -GAVIN: Yeah. 00:09:24.000 --> 00:09:25.001 JASON: I'm gonna ask you some questions. 00:09:25.001 --> 00:09:29.001 And you can just look at me and answer the questions to me. 00:09:29.001 --> 00:09:31.000 GAVIN: I'm kind of nervous. 00:09:31.000 --> 00:09:34.000 JASON: What do I do for a job? 00:09:34.000 --> 00:09:37.000 GAVIN: You stop the bad guys from being mean. 00:09:37.000 --> 00:09:39.000 JASON: Who are the bad guys? 00:09:39.000 --> 00:09:41.001 GAVIN: Um... 00:09:41.001 --> 00:09:42.000 JASON: Do you know where they -- 00:09:42.000 --> 00:09:43.000 GAVIN: "Star Wars" people. 00:09:43.000 --> 00:09:45.000 -JASON: "Star Wars" people? -GAVIN: Yeah. 00:09:45.000 --> 00:09:47.000 -JASON: Those are the bad guys? -GAVIN: Yeah. 00:09:47.000 --> 00:09:48.000 JASON: Can I tell you the bad guy's name? 00:09:48.000 --> 00:09:51.001 GAVIN: Yeah. 00:09:51.001 --> 00:09:53.001 JASON: This is the -- This is the guy, Joseph Kony. 00:09:53.001 --> 00:09:55.001 GAVIN: He's the bad guy? 00:09:55.001 --> 00:09:58.001 JASON: Yeah. 00:09:58.001 --> 00:10:00.000 -Who's this? -GAVIN:Jacob. 00:10:00.000 --> 00:10:05.001 JASON: Joseph Kony -- He has an army, okay? 00:10:05.001 --> 00:10:07.001 And what he does 00:10:07.001 --> 00:10:10.000 is he takes children from their parents 00:10:10.000 --> 00:10:12.000 and he gives them a gun to shoot 00:10:12.000 --> 00:10:17.000 and he makes them shoot and kill other people. 00:10:17.000 --> 00:10:20.000 GAVIN: But they're not gonna do what he says 00:10:20.000 --> 00:10:23.001 because they're nice guys, right? 00:10:23.001 --> 00:10:26.000 JASON: Yeah, they don't want to do what he says, 00:10:26.000 --> 00:10:28.001 but he forces them to do bad things. 00:10:30.001 --> 00:10:32.000 What do you think about that? 00:10:32.000 --> 00:10:34.001 -GAVIN: It's sad. -JASON: Mm. 00:10:36.000 --> 00:10:38.001 I couldn't explain to Gavin 00:10:38.001 --> 00:10:41.001 the details of what Joseph Kony really does. 00:10:41.001 --> 00:10:44.001 Because the truth is, 00:10:44.001 --> 00:10:48.000 Kony abducts kids just like Gavin. 00:10:54.001 --> 00:10:58.001 For 26 years, Kony has been kidnapping children 00:10:58.001 --> 00:11:01.001 into his rebel group, the LRA... 00:11:06.000 --> 00:11:09.001 ...turning the girls into sex slaves... 00:11:12.001 --> 00:11:16.000 ...and the boys into child soldiers. 00:11:16.000 --> 00:11:19.000 He makes them mutilate people's faces. 00:11:21.000 --> 00:11:26.001 And he forces them to kill their own parents. 00:11:28.001 --> 00:11:31.000 And this is not just a few children. 00:11:34.001 --> 00:11:38.001 It's been over 30,000 of them. 00:11:40.001 --> 00:11:45.001 And Jacob was one of those children. 00:11:49.001 --> 00:11:52.000 As if Kony's crimes aren't bad enough, 00:11:52.000 --> 00:11:55.000 he is not fighting for any cause, 00:11:55.000 --> 00:11:58.001 but only to maintain his power. 00:11:58.001 --> 00:12:01.000 He is not supported by anyone, 00:12:01.000 --> 00:12:03.001 and he has repeatedly used peace talks 00:12:03.001 --> 00:12:07.001 to rearm and murder again and again. 00:12:12.000 --> 00:12:14.001 This is the head prosecutor 00:12:14.001 --> 00:12:17.001 for the International Criminal Court. 00:12:17.001 --> 00:12:20.000 In 2002, when the court was started, 00:12:20.000 --> 00:12:22.000 their job was to find and demand the arrest 00:12:22.000 --> 00:12:25.001 of the world's worst criminals. 00:12:25.001 --> 00:12:28.001 Although there are a lot of warlords, 00:12:28.001 --> 00:12:30.001 murderers, and dictators in the world, 00:12:30.001 --> 00:12:32.000 the perversity of Kony's crimes 00:12:32.000 --> 00:12:36.000 made him first on the court's list. 00:13:00.001 --> 00:13:03.001 What do you think we should do about him? 00:13:03.001 --> 00:13:06.000 GAVIN: We should stop him. 00:13:10.000 --> 00:13:12.000 JASON: We should stop who? 00:13:12.000 --> 00:13:14.001 GAVIN: Him. 00:13:14.001 --> 00:13:18.001 JASON: It's obvious that Kony should be stopped. 00:13:18.001 --> 00:13:23.001 The problem is, 99% of the planet doesn't know who he is. 00:13:23.001 --> 00:13:28.001 If they knew, Kony would have been stopped long ago. 00:13:47.001 --> 00:13:50.000 When my friends and I came home from Uganda, 00:13:50.000 --> 00:13:52.000 we thought that if the government knew, 00:13:52.000 --> 00:13:54.001 they would do something to stop him. 00:13:54.001 --> 00:13:56.000 But everyone in Washington we talked to 00:13:56.000 --> 00:13:59.001 said there is no way the United States 00:13:59.001 --> 00:14:01.000 will ever get involved 00:14:01.000 --> 00:14:04.000 in a conflict where our national security 00:14:04.000 --> 00:14:07.001 or financial interests aren't at stake. 00:14:07.001 --> 00:14:09.000 PRENDERGAST: No administration -- Republican, Democrat, 00:14:09.000 --> 00:14:11.001 Obama, Bush, Clinton, doesn't matter -- 00:14:11.001 --> 00:14:12.000 would do enough 00:14:12.000 --> 00:14:14.001 because it's simply not an important-enough issue 00:14:14.001 --> 00:14:18.000 on the radar screen of American foreign policy. 00:14:18.000 --> 00:14:21.000 JASON: Since the government said it was impossible, 00:14:21.000 --> 00:14:26.001 we didn't know what else to do but tell everyone we could 00:14:26.001 --> 00:14:29.000 about Jacob and the invisible children. 00:14:29.000 --> 00:14:31.000 Show this movie to as many people as possible 00:14:31.000 --> 00:14:33.001 in such a way that we can't be ignored. 00:14:33.001 --> 00:14:36.000 And when we did, people were shocked, 00:14:36.000 --> 00:14:39.001 and their awareness turned into action. 00:14:39.001 --> 00:14:43.001 We started something -- a community. 00:14:43.001 --> 00:14:46.000 WOMAN: I have friends that have been living in this conflict 00:14:46.000 --> 00:14:48.001 their entire life. 00:14:48.001 --> 00:14:50.001 Fight for that because that is what is gonna change this world, 00:14:50.001 --> 00:14:52.000 and that is what defines us. 00:14:52.000 --> 00:14:56.000 JASON: We got creative, and we got loud. 00:14:56.000 --> 00:15:00.001 ALL: It's not over! It's not over! It's not over! 00:15:00.001 --> 00:15:04.000 JASON: And as the LRA began to move into other countries, 00:15:04.000 --> 00:15:07.001 Jacob and other Ugandans came to the U.S. 00:15:07.001 --> 00:15:12.001 to speak on behalf of all people suffering because of Kony. 00:15:12.001 --> 00:15:14.001 Even though Uganda was relatively safe, 00:15:14.001 --> 00:15:16.000 they felt compelled to tell the world 00:15:16.000 --> 00:15:20.000 that Kony was still out there and had to be stopped. 00:15:27.000 --> 00:15:29.001 We built a community around the idea 00:15:29.001 --> 00:15:33.001 that where you live shouldn't determine whether you live. 00:15:33.001 --> 00:15:36.001 We were committed to stop Kony 00:15:36.001 --> 00:15:37.000 and rebuild what he had destroyed. 00:15:37.000 --> 00:15:40.000 And because we couldn't wait for institutions 00:15:40.000 --> 00:15:44.000 or governments to step in, we did it ourselves 00:15:44.000 --> 00:15:48.001 with our time, talent, and money. 00:15:48.001 --> 00:15:50.000 So we rebuilt schools. 00:15:57.000 --> 00:16:00.000 We created jobs. 00:16:06.001 --> 00:16:08.000 And we built an early warning radio network 00:16:08.000 --> 00:16:10.000 on the front line of the war 00:16:10.000 --> 00:16:14.000 to protect villages from rebel attacks. 00:16:14.000 --> 00:16:17.001 MAN: To update real time what's happening on a war zone 00:16:17.001 --> 00:16:19.001 8,000 miles away. 00:16:19.001 --> 00:16:24.000 JASON: All of this was funded by an army of young people 00:16:24.000 --> 00:16:26.000 who put their money toward their belief 00:16:26.000 --> 00:16:29.000 in the value of all human life. 00:16:29.000 --> 00:16:33.001 They gave a few dollars a month of what little they had 00:16:33.001 --> 00:16:35.000 to a program called TRI 00:16:35.000 --> 00:16:37.000 and proved that a bunch of littles 00:16:37.000 --> 00:16:39.001 could make a big difference. 00:16:39.001 --> 00:16:45.000 And as a result, the unseen became visible. 00:17:07.000 --> 00:17:11.000 ♪ Stars hide your fires ♪ 00:17:11.000 --> 00:17:14.001 ♪ These here are my desires ♪ 00:17:14.001 --> 00:17:17.000 ♪ And I won't give them up to you this time around ♪ 00:17:17.000 --> 00:17:20.000 ♪ And so ♪ 00:17:25.000 --> 00:17:27.001 ♪ But you... ♪ 00:17:37.001 --> 00:17:40.000 ♪ ...rightfully mine ♪ 00:17:43.001 --> 00:17:47.001 JASON: So, with hundreds of thousands of people with us, 00:17:47.001 --> 00:17:49.000 we went back to Washington, D.C., 00:17:49.000 --> 00:17:53.001 and we met with congressmen and senators one by one 00:17:53.001 --> 00:17:56.000 on both sides -- Republicans, Democrats -- 00:17:56.000 --> 00:17:57.000 and they all agreed with us. 00:17:57.000 --> 00:18:01.000 Joseph Kony's crimes had to be stopped. 00:18:01.000 --> 00:18:03.001 INHOFE: With all the problems that are out there, 00:18:03.001 --> 00:18:06.001 none is more severe than one that -- that mutilates 00:18:06.001 --> 00:18:08.000 and takes the lives of little kids. 00:18:08.000 --> 00:18:11.001 DAVIS: These young members of the Invisible Children Organization 00:18:11.001 --> 00:18:14.001 know that no child should live in fear 00:18:14.001 --> 00:18:16.001 of being abducted or killed. 00:18:16.001 --> 00:18:19.000 McGOVERN: So they were determined to become their voice. 00:18:19.000 --> 00:18:22.001 They realized that these African children and families 00:18:22.001 --> 00:18:25.000 were invisible to Washington policymakers. 00:18:25.000 --> 00:18:28.000 So they decided to make them visible. 00:18:28.000 --> 00:18:30.001 JASON: And what I was told would never happen 00:18:30.001 --> 00:18:33.000 suddenly became possible. 00:18:33.000 --> 00:18:36.000 "In furtherance of the Congress's stated policy, 00:18:36.000 --> 00:18:38.001 "I have authorized a small number of U.S. forces 00:18:38.001 --> 00:18:41.001 "to deploy to Central Africa 00:18:41.001 --> 00:18:43.001 "to provide assistance to regional forces 00:18:43.001 --> 00:18:45.000 "that are working toward the removal 00:18:45.000 --> 00:18:47.000 "of Joseph Kony from the battlefield. 00:18:47.000 --> 00:18:50.001 Sincerely, Barack Obama." 00:18:50.001 --> 00:18:53.001 [ Cheers and applause ] 00:18:59.001 --> 00:19:00.001 RICE: Through advice and assistance -- 00:19:00.001 --> 00:19:03.000 not putting Americans into combat -- 00:19:03.000 --> 00:19:05.000 to help the countries of the region 00:19:05.000 --> 00:19:06.000 end this threat once and for all. 00:19:06.000 --> 00:19:08.001 And that was a worthwhile investment. 00:19:08.001 --> 00:19:09.001 [ Cheers and applause ] 00:19:17.000 --> 00:19:20.000 [ Ululating ] 00:19:20.000 --> 00:19:22.001 JASON: After eight years of work, 00:19:22.001 --> 00:19:24.000 the government finally heard us. 00:19:24.000 --> 00:19:28.000 And in October of 2011, a hundred American advisers 00:19:28.000 --> 00:19:32.001 were sent into Central Africa to assist the Ugandan army 00:19:32.001 --> 00:19:36.001 in arresting Kony and stopping the LRA. 00:19:36.001 --> 00:19:37.000 It was the first time in history 00:19:37.000 --> 00:19:40.000 that the United States took that kind of action 00:19:40.000 --> 00:19:43.001 because the people demanded it. 00:19:43.001 --> 00:19:47.001 Not for self-defense, but because it was right. 00:20:16.000 --> 00:20:20.000 We've come so far. 00:20:20.000 --> 00:20:23.000 But Kony is still out there. 00:20:23.000 --> 00:20:26.000 He's recently changed his tactics, 00:20:26.000 --> 00:20:30.000 making it even more difficult to capture him. 00:20:30.000 --> 00:20:34.001 And international support could be removed at any time. 00:21:07.000 --> 00:21:14.000 It's hard to look back on some parts of human history. 00:21:14.000 --> 00:21:15.001 Because when we heard about injustice, 00:21:15.001 --> 00:21:20.001 we cared, but we didn't know what to do. 00:21:20.001 --> 00:21:25.000 Too often we did nothing. 00:21:25.000 --> 00:21:27.000 But if we're going to change that, 00:21:27.000 --> 00:21:30.000 we have to start somewhere, 00:21:30.000 --> 00:21:34.001 so we're starting here with Joseph Kony 00:21:34.001 --> 00:21:37.000 because now we know what to do. 00:21:37.000 --> 00:21:40.000 Here it is. Ready? 00:21:40.000 --> 00:21:43.001 In order for Kony to be arrested this year, 00:21:43.001 --> 00:21:46.000 the Ugandan military has to find him. 00:21:46.000 --> 00:21:48.001 In order to find him, 00:21:48.001 --> 00:21:51.000 they need the technology and training 00:21:51.000 --> 00:21:53.001 to track him in the vast jungle. 00:21:53.001 --> 00:21:56.000 That's where the American advisers come in. 00:21:56.000 --> 00:21:59.001 But in order for the American advisers to be there, 00:21:59.001 --> 00:22:02.001 the U.S. government has to deploy them. 00:22:02.001 --> 00:22:05.001 They've done that, but if the government doesn't believe 00:22:05.001 --> 00:22:08.000 that people care about arresting Kony, 00:22:08.000 --> 00:22:10.000 the mission will be canceled. 00:22:10.000 --> 00:22:14.000 In order for the people to care, they have to know. 00:22:14.000 --> 00:22:18.001 And they will only know if Kony's name is everywhere. 00:22:22.001 --> 00:22:24.001 This is the dream. 00:22:24.001 --> 00:22:27.000 Kony arrested for all the world to see, 00:22:27.000 --> 00:22:33.001 and the abducted children returned home. 00:22:33.001 --> 00:22:34.001 -Here's the biggest problem. -GAVIN: Yeah. 00:22:34.001 --> 00:22:36.000 JASON: Do you want to know what it is? 00:22:36.000 --> 00:22:40.001 -GAVIN: Yeah. -JASON: Nobody knows who he is. 00:22:40.001 --> 00:22:44.000 GAVIN: Nobody knows, but -- but I know who he is 00:22:44.000 --> 00:22:48.000 because I see him on this picture right now. 00:22:48.000 --> 00:22:50.000 JASON: He's not famous. 00:22:50.000 --> 00:22:54.000 He's invisible. Joseph Kony's invisible. 00:22:54.000 --> 00:22:58.001 Here is how we're going to make him visible. 00:22:58.001 --> 00:23:02.001 We are going to make Joseph Kony a household name 00:23:02.001 --> 00:23:06.000 not to celebrate him, but to bring his crimes to the light. 00:23:06.000 --> 00:23:09.001 And we are starting this year, 2012. 00:23:09.001 --> 00:23:12.001 We are targeting 20 culture makers 00:23:12.001 --> 00:23:16.000 and 12 policymakers to use their power for good. 00:23:16.000 --> 00:23:18.001 Let's start with the 20 culture makers. 00:23:18.001 --> 00:23:23.000 Celebrities, athletes, and billionaires have a loud voice, 00:23:23.000 --> 00:23:26.001 and what they talk about spreads instantly. 00:23:37.000 --> 00:23:40.001 If our goal is to get Kony's name known, 00:23:40.001 --> 00:23:42.000 the known should join us. 00:23:42.000 --> 00:23:44.000 We are targeting 20 of the most diverse 00:23:44.000 --> 00:23:48.001 and influential culture makers to speak out about Kony 00:23:48.001 --> 00:23:50.000 and make him famous. 00:23:50.000 --> 00:23:51.000 -MAN: Oprah. -WOMAN: Mark Zuckerberg. 00:23:51.000 --> 00:23:53.001 -MAN #2: Ryan Seacrest. -WOMAN #2: Bono. 00:23:53.001 --> 00:23:55.000 JASON: Then we're going after policymakers -- 00:23:55.000 --> 00:23:59.000 the ones that have the authority to see Kony captured. 00:23:59.000 --> 00:24:02.000 They decide if the advisers stay or leave. 00:24:02.000 --> 00:24:05.000 So we need to remind them that in this election year 00:24:05.000 --> 00:24:09.000 of fighting and name-calling, no matter what side you're on, 00:24:09.000 --> 00:24:13.000 this is something we can all agree on. 00:24:13.000 --> 00:24:15.000 FEINGOLD: If a senator or congressman notices 25 phone calls 00:24:15.000 --> 00:24:18.001 on any issue on any given day, it is noted. 00:24:18.001 --> 00:24:21.001 PRENDERGAST: When citizens by the hundreds of thousands 00:24:21.001 --> 00:24:24.001 start demanding that our government do something, 00:24:24.001 --> 00:24:27.001 suddenly it becomes in the national interest 00:24:27.001 --> 00:24:30.000 of the United States government to respond to this problem. 00:24:30.000 --> 00:24:32.000 JASON: We've identified the 12 policymakers 00:24:32.000 --> 00:24:35.000 that could change the game regarding Kony, 00:24:35.000 --> 00:24:37.001 so we're targeting them. 00:24:37.001 --> 00:24:40.000 On our Website, we've made it easy to write them directly, 00:24:40.000 --> 00:24:43.000 call them, meet with them, and get their attention. 00:24:43.000 --> 00:24:46.000 If my son were kidnapped and forced to kill, 00:24:46.000 --> 00:24:48.001 it would be all over the news. 00:24:48.001 --> 00:24:51.000 So we are making Kony world news 00:24:51.000 --> 00:24:55.001 by redefining the propaganda we see all day, every day 00:24:55.001 --> 00:24:58.000 that dictates who and what we pay attention to. 00:24:58.000 --> 00:25:01.000 FAIREY: A lot of people feel powerless to communicate their ideas. 00:25:01.000 --> 00:25:04.001 They think that, "Okay, you know, I'm not a corporation. 00:25:04.001 --> 00:25:07.001 "I don't own my own magazine or news station. 00:25:07.001 --> 00:25:08.000 I just don't have any say." 00:25:08.000 --> 00:25:10.001 But seeing what I've done, 00:25:10.001 --> 00:25:12.001 I think it's empowered a lot of people to realize 00:25:12.001 --> 00:25:14.000 that one individual can make an impact. 00:25:14.000 --> 00:25:16.001 And I actually want to demystify and say, 00:25:16.001 --> 00:25:17.000 "Here are these really simple tools. 00:25:17.000 --> 00:25:19.001 Go out and rock it." 00:25:19.001 --> 00:25:22.001 JASON: And that's just what we intend to do. 00:25:22.001 --> 00:25:25.001 ♪ I can't stop ♪ 00:25:25.001 --> 00:25:30.000 JASON: Our goal is to change the conversation of our culture 00:25:30.000 --> 00:25:33.001 and get people to ask, "Who is Joseph Kony?" 00:25:33.001 --> 00:25:36.000 We have printed hundreds of thousands of posters, 00:25:36.000 --> 00:25:40.000 stickers, yard signs, and fliers that are right now, today, 00:25:40.000 --> 00:25:44.000 being put up in major cities all over the world. 00:25:44.000 --> 00:25:46.000 We have thousands of "Kony 2012" bracelets 00:25:46.000 --> 00:25:49.001 that we want everyone to wear this year only. 00:25:50.001 --> 00:25:53.001 Each bracelet has a unique I.D. number. 00:25:53.001 --> 00:25:57.001 Input that number and you enter the mission to make Kony famous. 00:25:57.001 --> 00:25:59.001 You can geotag your posters 00:25:59.001 --> 00:26:02.000 and track your impact in real time. 00:26:02.000 --> 00:26:06.001 Everything you need is in a box called the Action Kit. 00:26:06.001 --> 00:26:09.001 It has two bracelets -- one for you and one to give away. 00:26:09.001 --> 00:26:12.000 And if you want to help fund our lifesaving programs, 00:26:12.000 --> 00:26:15.000 donate a few dollars a month through TRI 00:26:15.000 --> 00:26:18.001 and you can have the Action Kit for free. 00:26:18.001 --> 00:26:20.001 Start making Kony famous today, 00:26:20.001 --> 00:26:24.000 but all of these efforts will culminate on one day -- 00:26:24.000 --> 00:26:27.001 April 20th -- when we cover the night. 00:26:27.001 --> 00:26:30.000 This is the day when we will meet at sundown 00:26:30.000 --> 00:26:32.001 and blanket every street 00:26:32.001 --> 00:26:34.000 in every city till the sun comes up. 00:26:34.000 --> 00:26:37.001 We will be smart, and we will be thorough. 00:26:37.001 --> 00:26:39.001 The rest of the world will go to bed Friday night 00:26:39.001 --> 00:26:42.000 and wake up to hundreds of thousands of posters 00:26:42.000 --> 00:26:44.001 demanding justice on every corner. 00:26:44.001 --> 00:26:51.001 ♪ I can't stop ♪ 00:26:51.000 --> 00:26:58.000 ♪ I can't stop ♪ 00:26:58.001 --> 00:27:00.000 ♪ I can't stop ♪ 00:27:04.001 --> 00:27:08.000 JASON: It's always been that the decisions made by the few 00:27:08.000 --> 00:27:10.000 with the money and the power 00:27:10.000 --> 00:27:12.000 dictated the priorities of their government 00:27:12.000 --> 00:27:15.000 and the stories in the media. 00:27:15.000 --> 00:27:20.000 They determine the lives and the opportunities of their citizens. 00:27:20.000 --> 00:27:23.001 But now there is something bigger than that. 00:27:23.001 --> 00:27:26.001 The people of the world see each other 00:27:26.001 --> 00:27:29.000 and can protect each other. 00:27:29.000 --> 00:27:32.001 It's turning the system upside down, 00:27:32.001 --> 00:27:35.001 and it changes everything. 00:27:52.000 --> 00:27:56.000 We have reached a crucial time in history 00:27:56.000 --> 00:28:01.001 where what we do or don't do right now 00:28:01.001 --> 00:28:03.001 will affect every generation to come. 00:28:03.001 --> 00:28:07.001 Arresting Joseph Kony will prove 00:28:07.001 --> 00:28:09.001 that the world we live in has new rules, 00:28:09.001 --> 00:28:13.000 that the technology that has brought our planet together 00:28:13.000 --> 00:28:17.001 is allowing us to respond to the problems of our friends. 00:28:23.001 --> 00:28:26.000 We are not just studying human history. 00:28:26.000 --> 00:28:28.000 We are shaping it. 00:28:28.000 --> 00:28:31.001 At the end of my life, 00:28:31.001 --> 00:28:34.001 I want to say that the world we've left behind 00:28:34.001 --> 00:28:37.001 is one that Gavin can be proud of, 00:28:37.001 --> 00:28:41.000 a place that doesn't allow Joseph Konys and child soldiers, 00:28:41.000 --> 00:28:45.000 a place where children, no matter where they live, 00:28:45.000 --> 00:28:47.000 have a childhood free from fear. 00:28:47.000 --> 00:28:49.001 GAVIN: I'm gonna be like you, Dad. 00:28:49.001 --> 00:28:51.000 JASON: When you grow up? 00:28:51.000 --> 00:28:52.000 -GAVIN: Yeah. -JASON: Are you sure? 00:28:52.000 --> 00:28:56.000 GAVIN: I'm gonna come with you to Africa. 00:28:56.000 --> 00:29:00.001 JASON: The better world we want is coming. 00:29:00.001 --> 00:29:05.000 It's just waiting for us to stop at nothing. 00:29:10.001 --> 00:29:14.000 -- Captions by VITAC -- www.vitac.com