0:00:24.000,0:00:27.001
JASON: Right now there[br]are more people on Facebook

0:00:27.001,0:00:32.001
than there were on the planet[br]200 years ago.

0:00:34.001,0:00:40.000
Humanity's greatest desire[br]is to belong and connect.

0:00:40.000,0:00:42.001
And now we see each other.

0:00:42.000,0:00:44.001
We hear each other.

0:00:44.001,0:00:46.001
-WOMAN: Grandpa, I love you.[br]-BOY: I love you.

0:00:46.001,0:00:48.001
WOMAN: Why --[br]Why won't it take a picture?

0:00:49.001,0:00:50.001
JASON:[br]We share what we love,

0:00:50.001,0:00:52.000
and it reminds us[br]what we all have in common.

0:00:52.000,0:00:57.001
WOMAN: Out alive and well[br]after 7 1/2 days.

0:00:57.000,0:00:59.001
BOY:[br]If you believe in yourself,

0:00:59.001,0:01:02.001
you will know how[br]to ride a bike!

0:01:02.001,0:01:04.000
Rock and roll!

0:01:04.000,0:01:06.001
WOMAN: So, now, technically,[br]your device is on.

0:01:06.001,0:01:08.001
-WOMAN: #2: [ Laughs ][br]-WOMAN: Can you tell?

0:01:10.000,0:01:11.001
Oh, that's exciting.

0:01:12.000,0:01:17.001
JASON:[br]And this connection is changing[br]the way the world works.

0:01:17.001,0:01:20.000
Governments[br]are trying to keep up.

0:01:21.000,0:01:23.001
[ Indistinct chanting ]

0:01:23.001,0:01:24.001
And older generations[br]are concerned.

0:01:24.001,0:01:28.001
GIGOT: Many people are[br]very concerned about tomorrow

0:01:28.001,0:01:30.000
because they could get worse[br]next year.

0:01:30.000,0:01:33.001
JASON:[br]The game has new rules.

0:01:33.001,0:01:38.001
The next 27 minutes[br]are an experiment.

0:01:38.001,0:01:41.000
But in order for it to work,[br]you have to pay attention.

0:01:53.001,0:01:55.001
[ Monitor beeping ]

0:02:06.000,0:02:10.001
NURSE: Oh, he's cute.[br]He's really cute.

0:02:10.001,0:02:12.001
Wow.

0:02:12.001,0:02:14.000
DOCTOR:[br]Congratulations.

0:02:14.000,0:02:16.000
MOM: I can hear him.

0:02:16.000,0:02:18.001
[ Baby crying ]

0:02:18.001,0:02:21.000
JASON: Every single person[br]in the world started this way.

0:02:21.000,0:02:27.001
He didn't choose where[br]or when he was born.

0:02:27.001,0:02:29.001
But because he's here,[br]he matters.

0:02:29.001,0:02:31.001
Yeah.

0:02:36.001,0:02:39.001
My name is Jason Russell,[br]and this is my son, Gavin.

0:02:39.001,0:02:41.001
[ Slides clicking ]

0:02:46.000,0:02:49.001
He loves jumping[br]on the trampoline,

0:02:49.001,0:02:52.000
being a ninja, and dancing.

0:02:52.000,0:02:55.000
What are you doing?

0:02:55.000,0:02:56.000
GAVIN:[br]Making a snow angel.

0:02:56.000,0:02:59.000
-JASON: How do you do that?[br]-GAVIN: You do this.

0:02:59.000,0:03:01.001
♪ Dee-dee-dee, dee-dee-dee,[br]dee-dee-dee-dee-dee ♪

0:03:01.001,0:03:05.000
JASON: And just like his dad,[br]he likes being in movies...

0:03:05.000,0:03:06.001
Action.

0:03:06.001,0:03:07.000
GAVIN: Look out![br]Look out, people!

0:03:07.000,0:03:11.000
Run! It's a bomb!

0:03:15.000,0:03:16.000
JASON:[br]...and making movies.

0:03:16.000,0:03:18.001
GAVIN:[br]Daddy, watch this.

0:03:23.001,0:03:28.000
JASON: But he was born into[br]a pretty complicated world.

0:03:28.000,0:03:32.000
And as a dad, I want him to grow[br]up in a better world than I did.

0:03:32.000,0:03:35.001
And because of the course[br]of events in my life,

0:03:35.001,0:03:37.000
I see a way to get there.

0:03:37.000,0:03:40.001
It has become my job.

0:03:40.001,0:03:42.001
Who are you to end a war?

0:03:42.001,0:03:44.001
I'm here to tell you[br]who are you not to.

0:03:45.001,0:03:47.001
Hey, Gavin. What's up?

0:03:47.001,0:03:49.001
Years before Gavin was born,

0:03:49.001,0:03:53.001
the course of my life was[br]changed entirely by another boy.

0:03:53.001,0:03:55.000
And who's this right here?

0:03:55.000,0:03:56.000
GAVIN: Jacob.

0:03:56.000,0:03:58.001
JASON: Who's Jacob?

0:03:58.001,0:04:02.001
GAVIN:[br]Jacob is our friend in Africa.

0:04:02.001,0:04:06.000
JASON:[br]It's been almost 10 years since[br]Jacob and I became friends.

0:04:08.000,0:04:10.001
[ Laughter ]

0:04:10.001,0:04:11.001
It's okay.

0:04:11.001,0:04:16.000
They're nice 'cause[br]they're different than sharks.

0:04:16.000,0:04:19.000
But when my friends and I[br]first met him

0:04:19.000,0:04:21.000
in Uganda in Central Africa,

0:04:21.000,0:04:25.001
it was in very different[br]circumstances.

0:04:25.001,0:04:28.001
He was running for his life.

0:04:32.000,0:04:35.000
-MAN: You go to school here?[br]-JACOB: Yes.

0:04:35.000,0:04:37.001
MAN: Yes. That's how you know[br]English so well.

0:04:37.001,0:04:39.001
-JACOB: I know.[br]-MAN: Yeah.

0:04:39.001,0:04:41.001
How many nights[br]have you stayed here?

0:04:45.000,0:04:48.001
JASON:[br]The night I first met Jacob,

0:04:48.001,0:04:51.001
he told me what he and other[br]children in northern Uganda

0:04:51.001,0:04:53.000
were living through.

0:05:46.000,0:05:48.001
This is absurd.

0:06:13.001,0:06:15.000
Hmm.

0:06:15.000,0:06:18.001
After spending a few weeks[br]with Jacob,

0:06:18.001,0:06:21.001
he told me something[br]I would never forget.

0:06:46.000,0:06:48.000
He told me more[br]about his brother

0:06:48.000,0:06:52.001
and what he would say to him[br]if he were still alive.

0:07:11.000,0:07:13.000
-Hmm?[br]-JACOB: [ Sobbing ]

0:07:28.000,0:07:32.000
JASON: Everything in my heart[br]told me to do something.

0:07:32.000,0:07:35.001
And so I made him a promise.

0:07:40.000,0:07:42.000
JACOB: Yes.

0:07:46.001,0:07:47.000
JASON: Hmm?

0:07:53.001,0:07:57.000
We're going to stop them.

0:07:57.000,0:08:02.000
I made that promise to Jacob[br]not knowing what it would mean.

0:08:02.000,0:08:05.000
But now I do.

0:08:05.000,0:08:09.001
Over the past nine years,[br]I have fought to fulfill it,

0:08:09.001,0:08:13.000
and the fight has led me here,[br]to this movie you're watching,

0:08:13.000,0:08:18.000
because that promise[br]is not just about Jacob or me.

0:08:18.000,0:08:21.001
It's also about you.

0:08:21.001,0:08:27.001
And this year, 2012, is the year[br]that we can finally fulfill it.

0:08:27.001,0:08:32.001
And if we succeed, we change[br]the course of human history.

0:08:32.001,0:08:34.001
But time is running out.

0:08:34.001,0:08:39.001
To level with you, this movie[br]expires on December 31, 2012,

0:08:39.001,0:08:43.000
and its only purpose is to stop[br]the rebel group the LRA

0:08:43.000,0:08:45.001
and their leader, Joseph Kony.

0:08:45.001,0:08:47.001
And I'm about to tell you

0:08:47.001,0:08:49.001
exactly how[br]we're going to do it.

0:08:49.001,0:08:51.000
[ Up-tempo music plays ]

0:09:03.000,0:09:07.001
So, the thing is,[br]my son, Gavin, has never --

0:09:07.001,0:09:10.000
I've never really explained[br]to him what I do.

0:09:10.000,0:09:12.001
He knows I work in Africa,

0:09:12.001,0:09:16.000
but he doesn't know what the war[br]is about or who Joseph Kony is,

0:09:16.000,0:09:19.000
so I'm gonna explain it to him[br]for the first time today.

0:09:19.000,0:09:21.000
That's what we're doing.

0:09:21.000,0:09:22.000
-So, Gav.[br]-GAVIN: Yeah.

0:09:22.000,0:09:24.000
-JASON: Are you ready?[br]-GAVIN: Yeah.

0:09:24.000,0:09:25.001
JASON: I'm gonna ask you[br]some questions.

0:09:25.001,0:09:29.001
And you can just look at me[br]and answer the questions to me.

0:09:29.001,0:09:31.000
GAVIN:[br]I'm kind of nervous.

0:09:31.000,0:09:34.000
JASON:[br]What do I do for a job?

0:09:34.000,0:09:37.000
GAVIN: You stop the bad guys[br]from being mean.

0:09:37.000,0:09:39.000
JASON:[br]Who are the bad guys?

0:09:39.000,0:09:41.001
GAVIN: Um...

0:09:41.001,0:09:42.000
JASON: Do you know[br]where they --

0:09:42.000,0:09:43.000
GAVIN:[br]"Star Wars" people.

0:09:43.000,0:09:45.000
-JASON: "Star Wars" people?[br]-GAVIN: Yeah.

0:09:45.000,0:09:47.000
-JASON: Those are the bad guys?[br]-GAVIN: Yeah.

0:09:47.000,0:09:48.000
JASON: Can I tell you[br]the bad guy's name?

0:09:48.000,0:09:51.001
GAVIN: Yeah.

0:09:51.001,0:09:53.001
JASON: This is the --[br]This is the guy, Joseph Kony.

0:09:53.001,0:09:55.001
GAVIN:[br]He's the bad guy?

0:09:55.001,0:09:58.001
JASON: Yeah.

0:09:58.001,0:10:00.000
-Who's this?[br]-GAVIN:Jacob.

0:10:00.000,0:10:05.001
JASON: Joseph Kony --[br]He has an army, okay?

0:10:05.001,0:10:07.001
And what he does

0:10:07.001,0:10:10.000
is he takes children[br]from their parents

0:10:10.000,0:10:12.000
and he gives them a gun to shoot

0:10:12.000,0:10:17.000
and he makes them shoot[br]and kill other people.

0:10:17.000,0:10:20.000
GAVIN: But they're not[br]gonna do what he says

0:10:20.000,0:10:23.001
because they're nice guys,[br]right?

0:10:23.001,0:10:26.000
JASON: Yeah, they don't[br]want to do what he says,

0:10:26.000,0:10:28.001
but he forces them[br]to do bad things.

0:10:30.001,0:10:32.000
What do you think[br]about that?

0:10:32.000,0:10:34.001
-GAVIN: It's sad.[br]-JASON: Mm.

0:10:36.000,0:10:38.001
I couldn't explain to Gavin

0:10:38.001,0:10:41.001
the details of what Joseph Kony[br]really does.

0:10:41.001,0:10:44.001
Because the truth is,

0:10:44.001,0:10:48.000
Kony abducts kids[br]just like Gavin.

0:10:54.001,0:10:58.001
For 26 years, Kony[br]has been kidnapping children

0:10:58.001,0:11:01.001
into his rebel group, the LRA...

0:11:06.000,0:11:09.001
...turning the girls[br]into sex slaves...

0:11:12.001,0:11:16.000
...and the boys[br]into child soldiers.

0:11:16.000,0:11:19.000
He makes them mutilate[br]people's faces.

0:11:21.000,0:11:26.001
And he forces them[br]to kill their own parents.

0:11:28.001,0:11:31.000
And this is not[br]just a few children.

0:11:34.001,0:11:38.001
It's been over 30,000 of them.

0:11:40.001,0:11:45.001
And Jacob[br]was one of those children.

0:11:49.001,0:11:52.000
As if Kony's crimes[br]aren't bad enough,

0:11:52.000,0:11:55.000
he is not fighting[br]for any cause,

0:11:55.000,0:11:58.001
but only to maintain his power.

0:11:58.001,0:12:01.000
He is not supported by anyone,

0:12:01.000,0:12:03.001
and he has repeatedly[br]used peace talks

0:12:03.001,0:12:07.001
to rearm and murder[br]again and again.

0:12:12.000,0:12:14.001
This is the head prosecutor

0:12:14.001,0:12:17.001
for the International[br]Criminal Court.

0:12:17.001,0:12:20.000
In 2002,[br]when the court was started,

0:12:20.000,0:12:22.000
their job was to find[br]and demand the arrest

0:12:22.000,0:12:25.001
of the world's worst criminals.

0:12:25.001,0:12:28.001
Although there are[br]a lot of warlords,

0:12:28.001,0:12:30.001
murderers, and dictators[br]in the world,

0:12:30.001,0:12:32.000
the perversity of Kony's crimes

0:12:32.000,0:12:36.000
made him first[br]on the court's list.

0:13:00.001,0:13:03.001
What do you think[br]we should do about him?

0:13:03.001,0:13:06.000
GAVIN:[br]We should stop him.

0:13:10.000,0:13:12.000
JASON:[br]We should stop who?

0:13:12.000,0:13:14.001
GAVIN: Him.

0:13:14.001,0:13:18.001
JASON: It's obvious[br]that Kony should be stopped.

0:13:18.001,0:13:23.001
The problem is, 99% of the[br]planet doesn't know who he is.

0:13:23.001,0:13:28.001
If they knew, Kony would have[br]been stopped long ago.

0:13:47.001,0:13:50.000
When my friends and I[br]came home from Uganda,

0:13:50.000,0:13:52.000
we thought that[br]if the government knew,

0:13:52.000,0:13:54.001
they would do something[br]to stop him.

0:13:54.001,0:13:56.000
But everyone in Washington[br]we talked to

0:13:56.000,0:13:59.001
said there is no way[br]the United States

0:13:59.001,0:14:01.000
will ever get involved

0:14:01.000,0:14:04.000
in a conflict[br]where our national security

0:14:04.000,0:14:07.001
or financial interests[br]aren't at stake.

0:14:07.001,0:14:09.000
PRENDERGAST:[br]No administration --[br]Republican, Democrat,

0:14:09.000,0:14:11.001
Obama, Bush, Clinton,[br]doesn't matter --

0:14:11.001,0:14:12.000
would do enough

0:14:12.000,0:14:14.001
because it's simply not[br]an important-enough issue

0:14:14.001,0:14:18.000
on the radar screen[br]of American foreign policy.

0:14:18.000,0:14:21.000
JASON: Since the government[br]said it was impossible,

0:14:21.000,0:14:26.001
we didn't know what else to do[br]but tell everyone we could

0:14:26.001,0:14:29.000
about Jacob[br]and the invisible children.

0:14:29.000,0:14:31.000
Show this movie[br]to as many people as possible

0:14:31.000,0:14:33.001
in such a way[br]that we can't be ignored.

0:14:33.001,0:14:36.000
And when we did,[br]people were shocked,

0:14:36.000,0:14:39.001
and their awareness[br]turned into action.

0:14:39.001,0:14:43.001
We started something --[br]a community.

0:14:43.001,0:14:46.000
WOMAN: I have friends that have[br]been living in this conflict

0:14:46.000,0:14:48.001
their entire life.

0:14:48.001,0:14:50.001
Fight for that because that is[br]what is gonna change this world,

0:14:50.001,0:14:52.000
and that is what defines us.

0:14:52.000,0:14:56.000
JASON: We got creative,[br]and we got loud.

0:14:56.000,0:15:00.001
ALL: It's not over![br]It's not over! It's not over!

0:15:00.001,0:15:04.000
JASON: And as the LRA began[br]to move into other countries,

0:15:04.000,0:15:07.001
Jacob and other Ugandans[br]came to the U.S.

0:15:07.001,0:15:12.001
to speak on behalf of all people[br]suffering because of Kony.

0:15:12.001,0:15:14.001
Even though Uganda[br]was relatively safe,

0:15:14.001,0:15:16.000
they felt compelled[br]to tell the world

0:15:16.000,0:15:20.000
that Kony was still out there[br]and had to be stopped.

0:15:27.000,0:15:29.001
We built a community[br]around the idea

0:15:29.001,0:15:33.001
that where you live shouldn't[br]determine whether you live.

0:15:33.001,0:15:36.001
We were committed to stop Kony

0:15:36.001,0:15:37.000
and rebuild[br]what he had destroyed.

0:15:37.000,0:15:40.000
And because we couldn't wait[br]for institutions

0:15:40.000,0:15:44.000
or governments to step in,[br]we did it ourselves

0:15:44.000,0:15:48.001
with our time, talent,[br]and money.

0:15:48.001,0:15:50.000
So we rebuilt schools.

0:15:57.000,0:16:00.000
We created jobs.

0:16:06.001,0:16:08.000
And we built[br]an early warning radio network

0:16:08.000,0:16:10.000
on the front line of the war

0:16:10.000,0:16:14.000
to protect villages[br]from rebel attacks.

0:16:14.000,0:16:17.001
MAN: To update real time[br]what's happening on a war zone

0:16:17.001,0:16:19.001
8,000 miles away.

0:16:19.001,0:16:24.000
JASON: All of this was funded[br]by an army of young people

0:16:24.000,0:16:26.000
who put their money[br]toward their belief

0:16:26.000,0:16:29.000
in the value of all human life.

0:16:29.000,0:16:33.001
They gave a few dollars a month[br]of what little they had

0:16:33.001,0:16:35.000
to a program called TRI

0:16:35.000,0:16:37.000
and proved[br]that a bunch of littles

0:16:37.000,0:16:39.001
could make a big difference.

0:16:39.001,0:16:45.000
And as a result,[br]the unseen became visible.

0:17:07.000,0:17:11.000
♪ Stars hide your fires ♪

0:17:11.000,0:17:14.001
♪ These here are my desires ♪

0:17:14.001,0:17:17.000
♪ And I won't give them up[br]to you this time around ♪

0:17:17.000,0:17:20.000
♪ And so ♪

0:17:25.000,0:17:27.001
♪ But you... ♪

0:17:37.001,0:17:40.000
♪ ...rightfully mine ♪

0:17:43.001,0:17:47.001
JASON: So, with hundreds of[br]thousands of people with us,

0:17:47.001,0:17:49.000
we went back[br]to Washington, D.C.,

0:17:49.000,0:17:53.001
and we met with congressmen[br]and senators one by one

0:17:53.001,0:17:56.000
on both sides --[br]Republicans, Democrats --

0:17:56.000,0:17:57.000
and they all agreed with us.

0:17:57.000,0:18:01.000
Joseph Kony's crimes[br]had to be stopped.

0:18:01.000,0:18:03.001
INHOFE: With all the problems[br]that are out there,

0:18:03.001,0:18:06.001
none is more severe[br]than one that -- that mutilates

0:18:06.001,0:18:08.000
and takes the lives[br]of little kids.

0:18:08.000,0:18:11.001
DAVIS:[br]These young members of the[br]Invisible Children Organization

0:18:11.001,0:18:14.001
know that no child[br]should live in fear

0:18:14.001,0:18:16.001
of being abducted or killed.

0:18:16.001,0:18:19.000
McGOVERN:[br]So they were determined[br]to become their voice.

0:18:19.000,0:18:22.001
They realized that these[br]African children and families

0:18:22.001,0:18:25.000
were invisible[br]to Washington policymakers.

0:18:25.000,0:18:28.000
So they decided[br]to make them visible.

0:18:28.000,0:18:30.001
JASON: And what I was told[br]would never happen

0:18:30.001,0:18:33.000
suddenly became possible.

0:18:33.000,0:18:36.000
"In furtherance[br]of the Congress's stated policy,

0:18:36.000,0:18:38.001
"I have authorized[br]a small number of U.S. forces

0:18:38.001,0:18:41.001
"to deploy to Central Africa

0:18:41.001,0:18:43.001
"to provide assistance[br]to regional forces

0:18:43.001,0:18:45.000
"that are working toward[br]the removal

0:18:45.000,0:18:47.000
"of Joseph Kony[br]from the battlefield.

0:18:47.000,0:18:50.001
Sincerely, Barack Obama."

0:18:50.001,0:18:53.001
[ Cheers and applause ]

0:18:59.001,0:19:00.001
RICE: Through advice[br]and assistance --

0:19:00.001,0:19:03.000
not putting Americans[br]into combat --

0:19:03.000,0:19:05.000
to help the countries[br]of the region

0:19:05.000,0:19:06.000
end this threat[br]once and for all.

0:19:06.000,0:19:08.001
And that was[br]a worthwhile investment.

0:19:08.001,0:19:09.001
[ Cheers and applause ]

0:19:17.000,0:19:20.000
[ Ululating ]

0:19:20.000,0:19:22.001
JASON:[br]After eight years of work,

0:19:22.001,0:19:24.000
the government finally heard us.

0:19:24.000,0:19:28.000
And in October of 2011,[br]a hundred American advisers

0:19:28.000,0:19:32.001
were sent into Central Africa[br]to assist the Ugandan army

0:19:32.001,0:19:36.001
in arresting Kony[br]and stopping the LRA.

0:19:36.001,0:19:37.000
It was the first time in history

0:19:37.000,0:19:40.000
that the United States[br]took that kind of action

0:19:40.000,0:19:43.001
because the people demanded it.

0:19:43.001,0:19:47.001
Not for self-defense,[br]but because it was right.

0:20:16.000,0:20:20.000
We've come so far.

0:20:20.000,0:20:23.000
But Kony is still out there.

0:20:23.000,0:20:26.000
He's recently changed[br]his tactics,

0:20:26.000,0:20:30.000
making it even more difficult[br]to capture him.

0:20:30.000,0:20:34.001
And international support[br]could be removed at any time.

0:21:07.000,0:21:14.000
It's hard to look back[br]on some parts of human history.

0:21:14.000,0:21:15.001
Because when we heard[br]about injustice,

0:21:15.001,0:21:20.001
we cared,[br]but we didn't know what to do.

0:21:20.001,0:21:25.000
Too often we did nothing.

0:21:25.000,0:21:27.000
But if we're going[br]to change that,

0:21:27.000,0:21:30.000
we have to start somewhere,

0:21:30.000,0:21:34.001
so we're starting here[br]with Joseph Kony

0:21:34.001,0:21:37.000
because now we know what to do.

0:21:37.000,0:21:40.000
Here it is. Ready?

0:21:40.000,0:21:43.001
In order for Kony[br]to be arrested this year,

0:21:43.001,0:21:46.000
the Ugandan military[br]has to find him.

0:21:46.000,0:21:48.001
In order to find him,

0:21:48.001,0:21:51.000
they need[br]the technology and training

0:21:51.000,0:21:53.001
to track him in the vast jungle.

0:21:53.001,0:21:56.000
That's where[br]the American advisers come in.

0:21:56.000,0:21:59.001
But in order for the American[br]advisers to be there,

0:21:59.001,0:22:02.001
the U.S. government[br]has to deploy them.

0:22:02.001,0:22:05.001
They've done that, but if[br]the government doesn't believe

0:22:05.001,0:22:08.000
that people care[br]about arresting Kony,

0:22:08.000,0:22:10.000
the mission will be canceled.

0:22:10.000,0:22:14.000
In order for the people to care,[br]they have to know.

0:22:14.000,0:22:18.001
And they will only know[br]if Kony's name is everywhere.

0:22:22.001,0:22:24.001
This is the dream.

0:22:24.001,0:22:27.000
Kony arrested[br]for all the world to see,

0:22:27.000,0:22:33.001
and the abducted children[br]returned home.

0:22:33.001,0:22:34.001
-Here's the biggest problem.[br]-GAVIN: Yeah.

0:22:34.001,0:22:36.000
JASON: Do you want to know[br]what it is?

0:22:36.000,0:22:40.001
-GAVIN: Yeah.[br]-JASON: Nobody knows who he is.

0:22:40.001,0:22:44.000
GAVIN: Nobody knows, but --[br]but I know who he is

0:22:44.000,0:22:48.000
because I see him[br]on this picture right now.

0:22:48.000,0:22:50.000
JASON: He's not famous.

0:22:50.000,0:22:54.000
He's invisible.[br]Joseph Kony's invisible.

0:22:54.000,0:22:58.001
Here is how we're[br]going to make him visible.

0:22:58.001,0:23:02.001
We are going to make Joseph Kony[br]a household name

0:23:02.001,0:23:06.000
not to celebrate him, but to[br]bring his crimes to the light.

0:23:06.000,0:23:09.001
And we are starting this year,[br]2012.

0:23:09.001,0:23:12.001
We are targeting[br]20 culture makers

0:23:12.001,0:23:16.000
and 12 policymakers[br]to use their power for good.

0:23:16.000,0:23:18.001
Let's start[br]with the 20 culture makers.

0:23:18.001,0:23:23.000
Celebrities, athletes, and[br]billionaires have a loud voice,

0:23:23.000,0:23:26.001
and what they talk about[br]spreads instantly.

0:23:37.000,0:23:40.001
If our goal[br]is to get Kony's name known,

0:23:40.001,0:23:42.000
the known should join us.

0:23:42.000,0:23:44.000
We are targeting[br]20 of the most diverse

0:23:44.000,0:23:48.001
and influential culture makers[br]to speak out about Kony

0:23:48.001,0:23:50.000
and make him famous.

0:23:50.000,0:23:51.000
-MAN: Oprah.[br]-WOMAN: Mark Zuckerberg.

0:23:51.000,0:23:53.001
-MAN #2: Ryan Seacrest.[br]-WOMAN #2: Bono.

0:23:53.001,0:23:55.000
JASON: Then we're going[br]after policymakers --

0:23:55.000,0:23:59.000
the ones that have the authority[br]to see Kony captured.

0:23:59.000,0:24:02.000
They decide[br]if the advisers stay or leave.

0:24:02.000,0:24:05.000
So we need to remind them[br]that in this election year

0:24:05.000,0:24:09.000
of fighting and name-calling,[br]no matter what side you're on,

0:24:09.000,0:24:13.000
this is something[br]we can all agree on.

0:24:13.000,0:24:15.000
FEINGOLD:[br]If a senator or congressman[br]notices 25 phone calls

0:24:15.000,0:24:18.001
on any issue on any given day,[br]it is noted.

0:24:18.001,0:24:21.001
PRENDERGAST: When citizens[br]by the hundreds of thousands

0:24:21.001,0:24:24.001
start demanding that[br]our government do something,

0:24:24.001,0:24:27.001
suddenly it becomes[br]in the national interest

0:24:27.001,0:24:30.000
of the United States government[br]to respond to this problem.

0:24:30.000,0:24:32.000
JASON: We've identified[br]the 12 policymakers

0:24:32.000,0:24:35.000
that could change the game[br]regarding Kony,

0:24:35.000,0:24:37.001
so we're targeting them.

0:24:37.001,0:24:40.000
On our Website, we've made[br]it easy to write them directly,

0:24:40.000,0:24:43.000
call them, meet with them,[br]and get their attention.

0:24:43.000,0:24:46.000
If my son were kidnapped[br]and forced to kill,

0:24:46.000,0:24:48.001
it would be all over the news.

0:24:48.001,0:24:51.000
So we are making Kony world news

0:24:51.000,0:24:55.001
by redefining the propaganda[br]we see all day, every day

0:24:55.001,0:24:58.000
that dictates who[br]and what we pay attention to.

0:24:58.000,0:25:01.000
FAIREY:[br]A lot of people feel powerless[br]to communicate their ideas.

0:25:01.000,0:25:04.001
They think that, "Okay,[br]you know, I'm not a corporation.

0:25:04.001,0:25:07.001
"I don't own my own magazine[br]or news station.

0:25:07.001,0:25:08.000
I just don't have any say."

0:25:08.000,0:25:10.001
But seeing what I've done,

0:25:10.001,0:25:12.001
I think it's empowered[br]a lot of people to realize

0:25:12.001,0:25:14.000
that one individual[br]can make an impact.

0:25:14.000,0:25:16.001
And I actually[br]want to demystify and say,

0:25:16.001,0:25:17.000
"Here are these[br]really simple tools.

0:25:17.000,0:25:19.001
Go out and rock it."

0:25:19.001,0:25:22.001
JASON: And that's just[br]what we intend to do.

0:25:22.001,0:25:25.001
♪ I can't stop ♪

0:25:25.001,0:25:30.000
JASON: Our goal is to change[br]the conversation of our culture

0:25:30.000,0:25:33.001
and get people to ask,[br]"Who is Joseph Kony?"

0:25:33.001,0:25:36.000
We have printed hundreds[br]of thousands of posters,

0:25:36.000,0:25:40.000
stickers, yard signs, and fliers[br]that are right now, today,

0:25:40.000,0:25:44.000
being put up in major cities[br]all over the world.

0:25:44.000,0:25:46.000
We have thousands[br]of "Kony 2012" bracelets

0:25:46.000,0:25:49.001
that we want everyone to wear[br]this year only.

0:25:50.001,0:25:53.001
Each bracelet[br]has a unique I.D. number.

0:25:53.001,0:25:57.001
Input that number and you enter[br]the mission to make Kony famous.

0:25:57.001,0:25:59.001
You can geotag your posters

0:25:59.001,0:26:02.000
and track your impact[br]in real time.

0:26:02.000,0:26:06.001
Everything you need is in a box[br]called the Action Kit.

0:26:06.001,0:26:09.001
It has two bracelets -- one[br]for you and one to give away.

0:26:09.001,0:26:12.000
And if you want to help fund[br]our lifesaving programs,

0:26:12.000,0:26:15.000
donate a few dollars[br]a month through TRI

0:26:15.000,0:26:18.001
and you can have the Action Kit[br]for free.

0:26:18.001,0:26:20.001
Start making Kony famous today,

0:26:20.001,0:26:24.000
but all of these efforts[br]will culminate on one day --

0:26:24.000,0:26:27.001
April 20th --[br]when we cover the night.

0:26:27.001,0:26:30.000
This is the day[br]when we will meet at sundown

0:26:30.000,0:26:32.001
and blanket every street

0:26:32.001,0:26:34.000
in every city[br]till the sun comes up.

0:26:34.000,0:26:37.001
We will be smart,[br]and we will be thorough.

0:26:37.001,0:26:39.001
The rest of the world[br]will go to bed Friday night

0:26:39.001,0:26:42.000
and wake up to hundreds[br]of thousands of posters

0:26:42.000,0:26:44.001
demanding justice[br]on every corner.

0:26:44.001,0:26:51.001
♪ I can't stop ♪

0:26:51.000,0:26:58.000
♪ I can't stop ♪

0:26:58.001,0:27:00.000
♪ I can't stop ♪

0:27:04.001,0:27:08.000
JASON: It's always been that[br]the decisions made by the few

0:27:08.000,0:27:10.000
with the money and the power

0:27:10.000,0:27:12.000
dictated the priorities[br]of their government

0:27:12.000,0:27:15.000
and the stories in the media.

0:27:15.000,0:27:20.000
They determine the lives and the[br]opportunities of their citizens.

0:27:20.000,0:27:23.001
But now there is something[br]bigger than that.

0:27:23.001,0:27:26.001
The people of the world[br]see each other

0:27:26.001,0:27:29.000
and can protect each other.

0:27:29.000,0:27:32.001
It's turning the system[br]upside down,

0:27:32.001,0:27:35.001
and it changes everything.

0:27:52.000,0:27:56.000
We have reached[br]a crucial time in history

0:27:56.000,0:28:01.001
where what we do[br]or don't do right now

0:28:01.001,0:28:03.001
will affect every generation[br]to come.

0:28:03.001,0:28:07.001
Arresting Joseph Kony will prove

0:28:07.001,0:28:09.001
that the world we live in[br]has new rules,

0:28:09.001,0:28:13.000
that the technology that has[br]brought our planet together

0:28:13.000,0:28:17.001
is allowing us to respond[br]to the problems of our friends.

0:28:23.001,0:28:26.000
We are not just studying[br]human history.

0:28:26.000,0:28:28.000
We are shaping it.

0:28:28.000,0:28:31.001
At the end of my life,

0:28:31.001,0:28:34.001
I want to say that the world[br]we've left behind

0:28:34.001,0:28:37.001
is one that Gavin[br]can be proud of,

0:28:37.001,0:28:41.000
a place that doesn't allow[br]Joseph Konys and child soldiers,

0:28:41.000,0:28:45.000
a place where children,[br]no matter where they live,

0:28:45.000,0:28:47.000
have a childhood free from fear.

0:28:47.000,0:28:49.001
GAVIN:[br]I'm gonna be like you, Dad.

0:28:49.001,0:28:51.000
JASON: When you grow up?

0:28:51.000,0:28:52.000
-GAVIN: Yeah.[br]-JASON: Are you sure?

0:28:52.000,0:28:56.000
GAVIN: I'm gonna come with you[br]to Africa.

0:28:56.000,0:29:00.001
JASON: The better world we want[br]is coming.

0:29:00.001,0:29:05.000
It's just waiting for us[br]to stop at nothing.

0:29:10.001,0:29:14.000
-- Captions by VITAC --[br]www.vitac.com