Right now, there are more people on Facebook than there were on the planet two hundred years ago.

Humanity's greatest desire is to belong and connect,

and now we see each other. We hear each other.

We share what we love and it reminds us what we all have in common.

and this connection is changing the way the world works.

Governments are trying to keep up...

and older generations are concerned.

The game has new rules.

The next twenty seven minutes are an experiment.

But, in order for it to work, you have to pay attention.

Every single person in the world started this way.

He didn't choose where or when he was born...

but, because he's here...he matters.

My name is Jason Russell and this is my son, Gavin.

He loves jumping on the trampoline, being a ninja and dancing.

And just like his dad...

he likes being in movies,

and making movies.

But, he was born into a pretty complicated world.

And as a dad, I want him to grow up in a better world than I did.

And because of the course of events in my life,

I see a way to get there.

It has become my job.

Years before Gavin was born,

the course of my life was changed entirely

by another boy.

It's been almost ten years since Jacob and I became friends.

But when my friends and I first met him, in Uganda in central Africa...

it was in very different circumstances.

He was running for his life.

The night I first met Jacob, he told me what he and other children in northern Uganda were living through.

After spending a few weeks with Jacob,

he told me something I would never forget.

He told me more about his brother

and what he would say to him if he were still alive.

Everything in my heart told me to do something

and so I made him a promise.

I made that promise to Jacob, not knowing what it would mean.

But now I do.

Over the past nine years, I have fought to fulfill it

and the fight has lead me here,

to this move you're watching.

Because that promise is not just about Jacob, or me...

It's also about you, and this year...2012

is the year that we can finally fulfill it.

And if we succeed, we change the course of human history.

But, time is running out...

To level with you, this movie expires on December 31, 2012

and it's only purpose is to stop the rebel group, the LRA

and their leader, Joseph Kony.

and I'm about to tell you exactly how we're going to do it...

So, the thing is...my son, Gavin, has never...

I've never explained to him what I do,

he knows I work in Africa, but

he doesn't know what the war is about

or who Joseph Kony is, so I'm going to explain it to him

for the first time, today. That's what we're doing.