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Right now, there are more people on Facebook than there were on the planet two hundred years ago.

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Humanity's greatest desire is to belong and connect,

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and now we see each other. We hear each other.

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We share what we love and it reminds us what we all have in common.

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and this connection is changing the way the world works.

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Governments are trying to keep up...

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and older generations are concerned.

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The game has new rules.

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The next twenty seven minutes are an experiment.

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But, in order for it to work, you have to pay attention.

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Every single person in the world started this way.

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He didn't choose where or when he was born...

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but, because he's here...he matters.

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My name is Jason Russell and this is my son, Gavin.

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He loves jumping on the trampoline, being a ninja and dancing.

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And just like his dad...

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he likes being in movies,

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and making movies.

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But, he was born into a pretty complicated world.

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And as a dad, I want him to grow up in a better world than I did.

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And because of the course of events in my life,

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I see a way to get there.

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It has become my job.

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Years before Gavin was born,

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the course of my life was changed entirely

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by another boy.

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It's been almost ten years since Jacob and I became friends.

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But when my friends and I first met him, in Uganda in central Africa...

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it was in very different circumstances.

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He was running for his life.

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The night I first met Jacob, he told me what he and other children in northern Uganda were living through.

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After spending a few weeks with Jacob,

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he told me something I would never forget.

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He told me more about his brother

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and what he would say to him if he were still alive.

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Everything in my heart told me to do something

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and so I made him a promise.

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I made that promise to Jacob, not knowing what it would mean.

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But now I do.

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Over the past nine years, I have fought to fulfill it

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and the fight has lead me here,

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to this move you're watching.

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Because that promise is not just about Jacob, or me...

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It's also about you, and this year...2012

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is the year that we can finally fulfill it.

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And if we succeed, we change the course of human history.

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But, time is running out...

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To level with you, this movie expires on December 31, 2012

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and it's only purpose is to stop the rebel group, the LRA

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and their leader, Joseph Kony.

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and I'm about to tell you exactly how we're going to do it...

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So, the thing is...my son, Gavin, has never...

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I've never explained to him what I do,

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he knows I work in Africa, but

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he doesn't know what the war is about

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or who Joseph Kony is, so I'm going to explain it to him

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for the first time, today. That's what we're doing.