1 00:00:01,120 --> 00:00:05,120 Once you had to buy one of these to listen to your favorite song 2 00:00:17,735 --> 00:00:22,605 Later the discs became smaller 3 00:00:31,394 --> 00:00:37,735 and today, at a single, free click from your mouse, music flows from your speakers 4 00:00:45,920 --> 00:00:50,486 But according to Ivan Pedersen, who became famous with this song, which he created with his band Laban in the 80s 5 00:00:50,486 --> 00:00:54,056 and who chairs the association of danish composers and songwriters (DPA), 6 00:00:54,056 --> 00:00:59,662 too many people listen to music without paying for it. 7 00:01:00,846 --> 00:01:06,641 So many that "his livelihood is vanishing", as Ivan Pedersen wrote in a recent op-ed 8 00:01:06,641 --> 00:01:11,564 Today there's plenty of options to legally buy music online, he writes 9 00:01:11,564 --> 00:01:20,526 But nevertheless illegal filesharing and streaming accounts for 95 % of all music traffic 10 00:01:21,087 --> 00:01:25,148 The day after his op-ed the number appeared in a debate at the danish parliament Christiansborg 11 00:01:25,148 --> 00:01:29,483 In a meeting in the european committee, danish trade minister Pia Olsen Dyhr explains 12 00:01:29,529 --> 00:01:34,200 why Denmark will ratify the disputed ACTA treaty, 13 00:01:34,200 --> 00:01:37,089 that aims at stopping illegal filesharing in Europe. 14 00:01:37,151 --> 00:01:42,240 You have to bear in mind that, I think it is 95% of all music 15 00:01:42,240 --> 00:01:45,982 that is downloaded from the internet, is downloaded illegally 16 00:01:46,674 --> 00:01:49,994 The Government is very concerned about illegal file-sharing 17 00:01:50,009 --> 00:01:53,476 Minister of Culture, Uffe Elbæk, recently called upon a number of experts to discuss 18 00:01:53,476 --> 00:01:56,400 possible solutions to the problem. 19 00:01:56,400 --> 00:02:03,160 One of his advisors is Ivan Pedersen 20 00:02:03,160 --> 00:02:06,479 of all music related internet traffic on danish IP addresses. 21 00:02:06,479 --> 00:02:09,614 But is this true? 22 00:02:09,614 --> 00:02:13,378 (Lecia sings: "let's get one thing straight") 23 00:02:13,785 --> 00:02:15,809 Yes, let's do that! 24 00:02:15,809 --> 00:02:19,032 (Lecia sings: "Can you answer for your part?") 25 00:02:20,268 --> 00:02:25,545 But first let's sort out, what's actually legal or illegal file sharing and streaming. 26 00:02:25,545 --> 00:02:30,720 There's plenty of options when you want to listen to a song. 27 00:02:31,249 --> 00:02:36,289 You can buy it from renowned site like iTunes and TDC-music [a danish music service]. 28 00:02:36,628 --> 00:02:40,627 It's legal because because the provider pays the artist when he sells a song 29 00:02:41,360 --> 00:02:48,065 You can also subscribe to a streaming service like Spotify, which gives you access to a large music library. 30 00:02:48,400 --> 00:02:53,625 This is legal because Spotify pays the artist for having his music in the library. 31 00:02:54,200 --> 00:03:00,332 But you can also download music for free using services such as Kazaa and Rapidshare. 32 00:03:00,721 --> 00:03:06,018 Here, thousands of users make music available,which everyone can download to their computer. 33 00:03:06,200 --> 00:03:14,277 But these networks don't have agreements with the artist, who made the music, so he doesn't get a dime. 34 00:03:14,572 --> 00:03:21,038 And these illegal downloads should account for 95 percent of all downloads. 35 00:03:21,038 --> 00:03:24,680 Ivan Pedersen says that he has the number - 95 percent 36 00:03:24,680 --> 00:03:29,529 from the Rights Alliance, which represents more than 52.000 danish rights holders. 37 00:03:29,656 --> 00:03:35,772 And according the Rights Alliance the number is from a report made the international chapter of IFPI 38 00:03:35,772 --> 00:03:38,098 which represents the recording industry worldwide 39 00:03:39,840 --> 00:03:43,080 IFPI, however, refused to grant Detektor access to the numbers behind their report 40 00:03:43,080 --> 00:03:46,098 so we cannot review it's credibility. 41 00:03:48,520 --> 00:03:52,919 But the interest group no longer refers to the number in their latest 42 00:03:52,919 --> 00:03:56,732 report from 2012. 43 00:03:56,983 --> 00:04:01,280 The international number of 95 percent was published 44 00:04:01,280 --> 00:04:05,062 in a report in 2009 - so it's a couple of years old. 45 00:04:05,428 --> 00:04:12,000 Ivan Pedersen is only talking about file sharing in Denmark, and here the number can't be used at all, says IFPI Denmark 46 00:04:12,000 --> 00:04:15,480 the danish branch of the international record label interest group. 47 00:04:15,480 --> 00:04:18,694 The way I see it you cannot use this number in Denmark 48 00:04:18,694 --> 00:04:23,640 because the number is based on study of the global market. 49 00:04:23,640 --> 00:04:26,649 So you can't just transfer the number onto the danish market. 50 00:04:26,649 --> 00:04:31,615 However there is no doubt that illegal file sharing services are a problem for the danish market. 51 00:04:31,615 --> 00:04:37,732 Not least because the make life harder for legal services trying to establish themselves. 52 00:04:37,732 --> 00:04:42,480 But then how much music is actually acquired illegally? 53 00:04:42,480 --> 00:04:45,775 The Ministry of Culture actually tried to answer that question in april 2011, 54 00:04:45,775 --> 00:04:50,668 when it evaluated the the extent of digital piracy on the internet 55 00:04:50,791 --> 00:04:53,512 - This is a thing which is very difficult to measure. 56 00:04:53,650 --> 00:04:57,965 Martin Nielsen from the accounting company Ernst & Young lead the project 57 00:04:58,104 --> 00:05:01,512 and read through numerous surveys from all over the world 58 00:05:01,527 --> 00:05:06,573 The Internet is gigantic and theres an enormous amount of traffic 59 00:05:06,573 --> 00:05:09,627 requires measuring during a long period of time and you need to make sure you're dealing with a representative group. 60 00:05:10,304 --> 00:05:14,788 To get closer to the answer it was necessary to look towards our Norwegian neighbours. 61 00:05:14,788 --> 00:05:17,635 - We couldn't find any numbers from Denmark, which of course is regrettable. 62 00:05:17,635 --> 00:05:21,719 The closest we could get was Norway. There, a study was completed in 2008. 63 00:05:21,719 --> 00:05:26,758 According to this study, approximately 30 million tracks were copied illegally per week. 64 00:05:26,758 --> 00:05:30,397 Which makes up approximately 55 percent to the total volume of copied tracks. 65 00:05:30,397 --> 00:05:35,065 But Martin Nielsen says the last three years of development on the music market have been of great significance. 66 00:05:35,204 --> 00:05:38,827 -New streaming services make it easier to get music legally. 67 00:05:38,842 --> 00:05:45,019 It has taken away the motivation to do it illegally, so I think we are significantly below 95 percent. 68 00:05:45,227 --> 00:05:50,526 But there is, in fact, one survey made in Denmark. 69 00:05:50,595 --> 00:05:56,641 In November 2010 KODA made an internal study in Denmark. 70 00:05:56,641 --> 00:06:00,072 The organisation, which manages musicians' rights, 71 00:06:00,072 --> 00:06:03,336 asked a representative sample of the Danish population 72 00:06:03,336 --> 00:06:07,292 from where they had the latest track in their music collection 73 00:06:07,600 --> 00:06:11,112 A quarter of the interviewees replied that the latest track in their collection 74 00:06:11,251 --> 00:06:15,786 had been downloaded, and roughly half of those had paid for the song. 75 00:06:16,032 --> 00:06:18,586 Which means at least half of those polled had acquired 76 00:06:18,586 --> 00:06:23,101 the latest track in their music collection in a lawful manner 77 00:06:23,251 --> 00:06:29,882 and as for the remaining downloads which had not been paid for, you cannot say whether they are illegal or not. 78 00:06:30,205 --> 00:06:35,342 "What did I talk about? What did I have to say?" 79 00:06:35,404 --> 00:06:40,077 "He is confused, so I dare to say ...." 80 00:06:40,208 --> 00:06:42,889 That there really is no documentation proving 81 00:06:43,075 --> 00:06:51,286 that illegal file sharing and streaming constitute 95 percent of all music traffic on danish IP-adresses. 82 00:06:51,602 --> 00:06:55,002 Welcome to you, Ivan Pedersen. 83 00:06:55,002 --> 00:07:03,260 Is it true that illegal file sharing and streaming from Danish IP addresses constitute 95 percent of all music traffic? 84 00:07:03,998 --> 00:07:06,255 I reserve the right to wise up. 85 00:07:06,255 --> 00:07:09,020 And I have really been taught a lesson these past few days. 86 00:07:09,020 --> 00:07:15,005 The numbers used in my article 2 weeks ago turned out not to hold water. 87 00:07:15,005 --> 00:07:21,057 They are three years old. I got those numbers where I normally obtain sober information, about the issues I talk about. 88 00:07:21,057 --> 00:07:26,921 But I now understand that the 95% I used 89 00:07:26,921 --> 00:07:34,565 in reality were numbers describing the global situation. And three years ago. 90 00:07:34,565 --> 00:07:40,280 How does this affect the debate on illegal streaming and downloading of songs if 91 00:07:40,280 --> 00:07:46,195 you publicly use very exaggerated numbers, which turn out not to be true? 92 00:07:46,508 --> 00:07:49,358 It deals my opponents a stronger hand. 93 00:07:49,358 --> 00:07:54,367 Obviously this is the last time that I - out of pure anger, 94 00:07:54,367 --> 00:08:03,886 you know, passion-driven argumentation - use the latest figures I have been given, just because it fits my stuff. 95 00:08:03,886 --> 00:08:06,814 Good. Let's get out the Detektor Truth-o-meter 96 00:08:06,814 --> 00:08:09,023 We have one of those here in the Studio and you may try it. 97 00:08:09,054 --> 00:08:11,262 Ivan Pedersen, as a spokesperson of DPA: 98 00:08:11,262 --> 00:08:19,640 The statement that 95% of all danish music streaming and downloading is illegal 99 00:08:19,640 --> 00:08:23,371 95% is false, right? 100 00:08:23,817 --> 00:08:30,335 According to what I have been able to gather today, it's probably half of the traffic on the Internet 101 00:08:30,335 --> 00:08:38,791 of music or other copyright-protected material, that happens without remunerating the creators and performers. 102 00:08:38,791 --> 00:08:41,160 But the 95% - it is false? 103 00:08:41,160 --> 00:08:42,522 Yes, it is false. 104 00:08:42,522 --> 00:08:43,431 And yet you placed it ...? 105 00:08:43,431 --> 00:08:45,785 No oo, what I have been TOLD is that it is false. 106 00:08:45,785 --> 00:08:48,102 Strictly speaking, I cannnot know. I have been told that the figures are not accurate, 107 00:08:48,102 --> 00:08:49,822 it is not the latest numbers. 108 00:08:49,822 --> 00:08:51,960 So now that you have the opportunity and the possibility: 109 00:08:51,960 --> 00:08:54,862 What would you write, if you were to rewrite your op-ed in Politiken [a danish daily]. 110 00:08:54,954 --> 00:09:00,720 I'd write "a dramatically large proportion of the traffic of copyright-protected material 111 00:09:00,720 --> 00:09:02,920 on Danish IP addresses, are not paid for". 112 00:09:02,920 --> 00:09:05,080 Ivan Pedersen, thank you very much for being on the show. 113 00:09:05,080 --> 00:09:06,692 You're most welcome! (laughs) 114 00:09:07,969 --> 00:09:12,080 So far so good. But then there was the Trade Minister. 115 00:09:12,080 --> 00:09:14,560 Who coined it this way: 116 00:09:14,560 --> 00:09:18,800 I think it's 95% of the music that's downloaded on the net, 117 00:09:18,800 --> 00:09:21,280 which is downloaded illegally. 118 00:09:21,280 --> 00:09:27,800 In a § 20 questions in the danish Parliament, Stine Brix from Enhedslisten asked from where the Minister has her facts. 119 00:09:27,800 --> 00:09:32,047 Pia Olsen Dyhr response to Stine Brix was that she received her information from IFPI, 120 00:09:32,047 --> 00:09:35,280 and that she did not find any reason to doubt them. 121 00:09:37,049 --> 00:09:42,626 How can you use three to four year-old figures on illegal music downloads? 122 00:09:42,811 --> 00:09:48,017 It was the figure I was given prior to our consultation in the Committee for European Affairs 123 00:09:48,017 --> 00:09:51,763 It's unfortunate that the figure is so old. 124 00:09:51,763 --> 00:09:54,222 It is actually also a pity that the number is so much bigger, because it clouds 125 00:09:54,222 --> 00:09:57,640 a debate that should be taken seriously. Namely that you're not allowed to download illegally on the Internet. 126 00:09:57,640 --> 00:10:00,680 Just like you may not steal an orange in the supermarket 127 00:10:00,680 --> 00:10:07,840 We know that there are too many who do it. Whether it's 28 or 95 percent or whatever it is. 128 00:10:07,840 --> 00:10:09,840 It is still too many. 129 00:10:09,840 --> 00:10:14,818 But what does it do to the debate whether it's 28% or 95% or somewhere in between? 130 00:10:14,818 --> 00:10:18,600 It makes it blurred, because we need to have real numbers in debates. 131 00:10:18,600 --> 00:10:20,440 I think that's very important, actually. 132 00:10:20,440 --> 00:10:23,363 The Danish study that shows that half of all the music, 133 00:10:23,363 --> 00:10:28,763 that's downloaded from the internet, has been paid for, is newer than the one from IFPI. 134 00:10:28,763 --> 00:10:31,880 Why aren't you using a number like that instead? 135 00:10:31,880 --> 00:10:34,360 First of all, because I did not know that number. That's fair and square. 136 00:10:34,360 --> 00:10:37,880 Secondly, this number says nothing about how much is illegal. 137 00:10:37,880 --> 00:10:40,840 Because we cannot necessarily conclude that the other half 138 00:10:40,840 --> 00:10:42,880 is illegal downloading just because you haven't paid for it. 139 00:10:42,880 --> 00:10:46,200 But it does, at the least, say that half is legal, 140 00:10:46,200 --> 00:10:48,880 so it can't be more than half which is illegal. 141 00:10:48,880 --> 00:10:51,138 I'm happy to use those numbers in the future. 142 00:10:51,280 --> 00:10:53,960 Well, let's get out the Detektor truth-o-meter. 143 00:10:53,960 --> 00:10:56,720 You may place the red dot yourself. 144 00:10:56,720 --> 00:11:01,960 Is it true or false that 95% of all music downloads are illegal? 145 00:11:01,960 --> 00:11:06,800 It was. after all, true in 2009, when this report was made. 146 00:11:06,800 --> 00:11:09,960 But with the development I have seen, we must of course be moving towards here, 147 00:11:09,960 --> 00:11:12,600 because, in reality, the numbers look differently today. 148 00:11:12,600 --> 00:11:14,320 Pia Olsen Dyhr, thank you very much. 149 00:11:14,320 --> 99:59:59,999 My pleasure.